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Bounce! Conversations with Larry Weeks

Interviews w/ authors, entrepreneurs, athletes and others on resilience, getting on or getting over life’s set ups and setbacks.

On the podcast Larry has in-depth conversations with notable people from a variety of fields and occupations; professors, entrepreneurs, athletes, physicians, etc, to get their stories or research on how to deal with or prepare for life’s challenges, stumbles, and stings. If research exists on how people bounce back, he talks about it. If there are physical practices, proven psychologies or philosophies that can help people build personal foundations before the storms come, he digs into it.

May 25, 2020

Rory Sutherland is a best selling author, ad man being the Vice Chairman of Ogilvy and Mather and co-founder of Ogilvy Change, a behavioral science practice where they believe the greatest gains to be made in business and society are psychological, not technological.  Rory is regarded as one of marketing and advertising's most original thinkers and inspirational speakers; a cumulative 7M viewers have seen his Ted Talks. 

This is Rory's second appearance on the podcast. The first episode 20,  which is still very popular. Because Rory has his finger on the pulse of consumer psychology, I wanted his take on the impact of stay at home orders on our respective western consumers as the Coronavirus (hopefully) wanes. 

How will our consuming and workplace behavior change? 

So this is a wide-ranging conversation covering these topics and more...

  • Speculating on permanent and temporary consumer behavior changes 
  • Behaviors that are inherently resilient
  • Social norms
  • The future of the workplace, commuting, public policy, travel, and movies
  • Trends vs. vectors 
  • What does he think about marketing/advertising on the edge of a pandemic? 
  • What should brands do amidst all this change?
  • Habits and social copying 


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