Jun 9, 2023
Getting stuck is inevitable. I hope you find yourself getting stuck only rarely, but when you do, know that breakthroughs aren't too far behind - Adam Alter
Today we are going to look at the challenges of creative blocks, inertia, and the accompanying feeling of being stuck, whether it be a project, product, or personal life, and, more importantly, when we find ourselves in these states - how to get unstuck, what is the step by step structure of a breakthrough.
My guest is Professor Adam Alter.
Adam Alter is a Professor of Marketing at New York University's Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow, with an affiliated appointment in the New York University Psychology Department.
Adam is the New York Times bestselling author of two books: Irresistible (March 2017) and Drunk Tank Pink (2013), and his latest which is also the topic of the podcast - Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most
Adam has also written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. Adam's academic research focuses on judgment, decision-making, and social psychology, with a particular interest in the surprising effects of subtle environmental cues on human cognition and behavior. His research has been published widely in academic journals and featured in dozens of TV, radio, and print outlets worldwide.
In this episode, we delve into these subjects:
For show notes and more, visit larryweeks.com